Why Some Businesses Get Referrals and Others Do NOT
True Story This afternoon I came a few minutes early for a weekly leads group I attend. While we were waiting to begin someone mentioned they needed to make an appointment with their dentist. “Talk...
View ArticleWhat you don’t know about your competition WILL Hurt You!
Your marketing is only effective if it addresses the alternatives that your customers see as solutions not the competitors that you believe they are considering.
View ArticleHow to Create Offers People Act On
A marketing issue that baffles and frustrates many small business owners is when they make an offer to sample a product or service they sell and there are no takers. Example: Why isn’t the Phone...
View ArticleHow to Answer the Question “Why Should We Choose You?”
You've met someone who needs your services. In fact they need your services right now and they're clearly interested in hiring YOU! And then they ask THE QUESTION: "How are you different from everyone...
View ArticleQuotes: Forgiveness, Paul Boese
“Forgiveness does not change the past, but it does enlarge the future.” – Paul Boese
View ArticleWhy You Don’t Need to Be Afraid to Offer a Money-back Guarantee
True Story: The Refund Policy Convinced Me A few years ago I decided I wanted to learn coaching skills and was trying to decide where to take classes. I had narrowed down my list but with so many...
View ArticleWill Social Media Really EXPLODE Your Sales?
Once upon a time There was a man who loved underwater photography. His name was Jim and he dreamed of becoming a professional underwater photographer. Jim was a big vision kind of guy and not only...
View ArticleHow to Get Your Mojo Working for Your Business
As a small business owner your biggest challenges are: Finding ways to stand out from everyone else offering what you offer. Clearly communicating what makes you special and the best choice for your...
View ArticleThe Surprising Quality That Gives Your Marketing an Edge
You wouldn't normally expect a quality most often associated with fluffy chicks and big-eyed kittens to be one that offers business marketing a competitive advantage and yet, that's exactly what this...
View ArticleWant to Grow Your Sales? Make it Easy for People to Buy from You!
Think no small business owner in his or her right mind would ever make it difficult for people to purchase their products and services? You would be surprised. True Story: Judy’s Boutique Adventure Not...
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